Profile
Jack&Tina is the independent brand design partnership between Jack Whitman and Christina Del Rocco.
We design and write visual identity systems, strategy, concepts, language, marketing content, and experiences for people building brands. Our expertise has shaped consumer products, global design firms, educational institutions, fine art organizations, and entrepreneurial businesses throughout 15+ years of side-by-side practice in visual communications.
We each bring our individual artistic style, imagination, and point of view to all aspects of the work with our clients. Through structure and improvisation, our dynamic leads to versatile creativity.
Christina Del Rocco
Partner & Strategist
Christina builds worlds through words and design. A creative strategist and brand writer, she began her editorial career as an Atlanta-based publicist, where she expanded her passion for writing, visual art, and experience by growing award-winning culinary, hospitality, and real estate brands throughout the South.
In her most recent role, Christina co-led the design practice at IfThen to shape brand strategy, concepts, voice, creative copy, and visual + verbal identities for product brands, design firms, and luxury hospitality groups. Prior to IfThen, she sharpened her experience leading creative teams and C-Suite clients through comprehensive rebrands for clients including Ballroom Marfa, Duke University, and Atlanta History Center.
Christina’s work is an instinctual art form, emphasized by her eye for quality, taste for design, and love for learning.
Jack Whitman
Partner & Designer
Jack is a graphic designer and creative director who has built a reputation for boundary-pushing brand work, known for his sophisticated approach to identity systems that combines foundational design principles with contemporary cultural needs.
Throughout his career, Jack has found a passion for typography, motion, imagery, and conceptual thinking, designing brand identity systems with imaginative beauty, crafted precision, and elegant functionality.
Following his education at Portfolio Center in Atlanta, Jack worked with Michael Bierut at Pentagram where he gained experience on brand projects for The New York Times and Museum of Arts and Design. He has led design for names including Patagonia, Sonos, Interface, Baby Einstein, and Moors & Cabot. Jack joined Atlanta digital agency IfThen as Executive Creative Director in 2020, designing brand work for clients including WATG, Bitpanda, and Markforged.